Ksenia Titova

14 years. Support to drive business forward

From proof of concepts (PoC) and Minimum viable products (MVP) to complex system of an enterprise-level. —— Used to Agile evaluation, prioritization, project planning.

64+

SAAS & E-commerce Successful Cases

24+

Fintech User-Friendly Cases

80+

Landings Gorgeous Cases

32+

Mobile Apps Functional Cases

Behavioral mechanics

______

Business Goals

Patterns &
Principles

SAAS. Fintex
CRM. ERP

______

Inspection, UX Analysis,
& UI transformation

1/5. Inspection and User Experience (UX) Analysis
Perform a full analysis of your site, based on our 110,000+ hours of UX research. The 120-page audit report will outline 40 improvements for your site, document its UX performance across 500 parameters, and compare it to industry leaders and competitors.

■ UXReserch
■ Clicks map
■ Analitycs systems
2/5. Identify users paint point Customer Experience (CE)
Helping to to business with process of determining the specific problems or frustrations that customers to experience when using a product or service. Identifying these pain points, helps to use to the grow plane for improve their offerings and provide better solutions to their customers.

■ Interviews
■ Quizes
■ Support Feedback
3/5. Visual Identify, Journey Mapping and User Flow
Journey mapping and user flow are two related design techniques used in user experience (UX) design. Visually mapping out the steps a user takes to achieve a goal or complete a task, while user flow is the path a user takes through a website or app to complete a task or achieve a goal.

■ Journey Mapping
■ User flow
■ Scrum sprints
4/5. User Testing. See how your UX performance stacks up.
Confirmed results.

■ Analytics Ux Performance
■ A/B Tests ( Google )
■ Hotjar
■ Analytics tools (yandex metrix)
■ Roi

Secondary Goals

■ Clear Guideline
■ Clear attractive UX points
■ Attractive, lightweight design
5/5. Clickable prototype. Gorgeous design
A clickable prototype as an interactive model of a digital product for testing functionality and user experience. I created only gorgeous design with UI pattern-based design interface is crucial for eliciting a positive user response.

All UI patterns improved by usability and consistency across the design, leading to a successful, engaging, and responsive digital product.
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Ksenia
Titova-Plehotkina

14+ Senior Product Designer UX Analytic & UI Transformatior

Born from a passion for the digital word and a desire to challenge the rules of design and technology

A passionate energy for great design that amplifies your team cultur. 14+ years as a Product Designer in a B2B or B2C space, leading high-impact initiatives from concept to execution in technical business areas Experience working in technical systems, expertise in reducing complex problems down to the right balance of flexibility, power, and ease of use. A versatile portfolio that showcases problem solving skills, that highlights strong experience designing across products, platforms and personas.

Education

HMI (Human Manual Interface) for CNC machine industry and SCARA (Selective Compliance Articulated Robot Arm) at the Faculty Information Technological and Robotics *(specialization: Automatization systems and Machine learning)

Knowledge: Revenue, AOV — Average Order Value, LCV — Lifetime Customer Value, Conversion, Bounces on the purchase page, DRR, Social Media, Email analytics, CTR, CTA, CAC, Keywords that drive traffic, ROI/ROMI

Conduct UX Research and Test Early Concepts. Foundations of User Experience (UX) Design and Users pain points. Developing personas, user stories, and user journey maps. Conducting usability studies.

Skills
Analytical Thinking —Able to work with equirements, and understand business needs, and technical Limitations.

Teamplayer — Can develop concepts in production-ready screen design and work closely with the related disciplines in the agile project teams. ability Big team payer, can include the team in design process, communicate design decision well, understandeble, and convincing, take feedback as a gift, and don’t have a big design ego, instead, willing to improve design constantly based on metrics (KPIs) and feedback.

Strong Organisation skills – With effective teamwork, teams are more productive, deadlines are met, relationships with your team members are stronger and knowledge is shared.

Flexibility, Proactivity and Mentoring — Can explain ideas and approaches in a comprehensible and convincing manner and happe to share knowledge with collegues.

Innovation — Stayind up to date with industry updates and passionate about design, UX paterns.

Problem Solving — Can empathize with the user, identify the significant problems, and translate them into user-focused low and high-fidelity solutions.

Critical Thinking — Always have the user perspective and vision of the customer in mind.

Multi-tasking
Sketch | InvisionApp | Figma | Photoshop | Illustrator | Agile | Miro | Jira | Clickup | Expert Affisial intelegens | Notion | Google Analytics | Hotjar | HTML/CSS | WordPress | Magento | Tilda

User Research — Turn customers’ digital TouchPoints into a real experience.

Design Software Proficiency — work with UI Framework and Understanding of web technology

Information Architecture — Complex Wireframes, Prototyping and ScreenDesign

Design Thinking — UI (Visual and User Interface) , UX Patterns, Guide Research, planning,

User testing experience — Responsible to set up, conducting, and evaluating user research, like interviews and surveys, in order to translate them into sitemap, user flows, customer journey maps, wireframes, mockups, interactive prototypes. Keep to work closely with design pairs, developers, product managers, and busines analytics to design the overall functionality of product or service, and to ensure a great user experience.

Checklist / Already have

Scketch — 7+ years
Figma — 5+ years
Scketch — 14+ years
Invision— 5+ years
Wireframer — 3+ years
Illustrator — 14+ years
Illustrator — 14+ years
Jira — 11+ years
Google Analytics — 7+ years
Hotjar — 7+ years
Miro — 6+ years
Click — 3+ years
art

My awards

I'm proud that every mine work can be submitted to the competition

1RD PLACE
Rating BAYNET'2020

Best service at «The Intercity» Travel agency

2RD PLACE
Rating BAYNET'2019

"BEST ONLINE STORE" at AutoHolding ATLANT-M

3RD PLACE
Rating BAYNET'2019

"Corporate Site"at AutoHolding ATLANT-M

2RD PLACE
Rating BAYNET'2019

«BestLanding» Design Landing for Modern-City

1RD PLACE TIBO'2010

Design «The Bolshoi Opera and Ballet Theatre»

3RD PLACE TIBO'2010

Visual design: «DetyDetey» Pop Group

experions of Integrations

I Work faster and Save time with Apps and Plugins

My Set of guidelines that dictate the create design and development of a product. They are the foundation on which the entire product is built. Without a clear set of principles, a product can easily become disjointed and confusing.

Strong skills and more 5 years Experience with:

iOS app design

Web Applications

Proficient in prototyping

Material Design Expert

Figma + Illustrator

Sketch + Invision

Photoshop + Hi-end retouche

Heurictic analis

Hotjar, Clarity, GoogleA., YandexMX

project management

Jira, Confluence, ClicApp

dev

Wordpress, Css/Html, PHP, JS

Cases

■ Corporate

■ Service CRM

■ E-Showroom

AlfaClub

■ BusinesClub

■ Cinema center 

My Product principles

My Set of guidelines that dictate the create design and development of a product. They are the foundation on which the entire product is built. Without a clear set of principles, a product can easily become disjointed and confusing.

Create confidence by ensuring that users; experience with data and analytics is always Secure, Transparent, Accurate, Relevant and Consistent (STARC)

—SECURE
—TRANSPARENT
—ACCURATE
—RELEVANT
—CONSISTENT
Build and deliver the app for a snappy user and customer experience. Create efficient UI/UX patterns that make using and upgrading ThoughtSpot fast and easy.

—ENABLE SPEED
—CREATE EFIICIENTLY
—OPTIMIZE FOR COMMON CASES
Make ThoughtSpot distinctionely engaging and pleasurable, though visually appealing graphics, micro-interactions, and clever copy. Think of UI and UX quality as non-negotiable. Build in pleasant surprises at every opportunity.

—BUILO BEAUTY THAT WORKS
—MAKE MEANING WITH MOTTON
—USE CLEAR & FRIENDLY LANGUAGE
Eliminate the obvious, keep the essential. Progressively disclose information, functionality and controls. Cut down on click, step, data to input, and new concepts to learn.

—CREATE LESS INPUT MORE OUTPUT
—MAKE IT SIMPLE TO LEARN
—MAKE IT EASY TO CONFURM
Design systems that are stable available as much as possible, degrade gracefully and recover quickly. ThoughtSpot is mission critical for its customers, design, build and maintain it accordingly.

—DEGRADE GRACEFULLY
—RECOVER QUICKLY
Make the user experience feel familiar, inviting and understandable, yet technically advanced. Keep interactions and workflows simple.

—KEEP IT FAMILIAR
—REASSUrE USERSACCURATE
—MAKE IT ACCESSIBLE
Design intelligent systems that learn from user activity, leverage existing context, and inter intent. Then, use these learning to produce insights, simply existing tasks, and suggest new ones.

—CREATE AUTOMATION
—EMPOWER USERS
—REDUCE EFFORT
The most popular Cases studies

CRM AutoHolding Servises

Autoholding ATLANT-M

Building Catalog and Autoservice with new features for customers

New corporate site with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.

Sketch · InvisionApp · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch 

2RD PLACE RatingBAYNET'2019
"Best online store"

in the "Best online store" nomination in the Bynet Rating sites 2019 competition

3RD PLACE RatingBAYNET'2019
"Corporate Site"

in the "Corporate Site" nomination in the Bynet Rating 2019 Sites Competition

Traffic/mo
8740
Leads/mo
2410 +
VIP.leads/mo
860 +
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AutoHolding Guide

Atlant-m. Drive Assist

Create a Guide on the use of the logo and corporate identify elements

The guide is offered for reference to design, marketers, content managers and everyone else who is related to the visual environment of Atlant m Drive Assist. The Guide is not dogma, however, the main stylistic positions defined here must be strictly followed by visual communication.

Sketch · InvisionApp · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch 

Resolved issues
480
Dev.speed
72 %
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Analitycs CRM

Grow Law Firm Compared Tool

Complete process and re-offers for selected services.

■ Developed tools for Layers are located in populous areas with 100,000 residents or more (smaller towns just don’t have the search volume to produce a reasonable ROI).
■ All of clients have the drive to do more and get more satisfaction and success out of their law firms.

Figma · Hotjar · User Research ·  Design Interface ·  High-End Wireframing · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch
Traffic/mo
520
Leads/mo
110 +
Quality leads/mo
60 +
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CRM AutoHolding Servises

Autoholding ATLANT-M

 New corporate site with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.

Sketch · InvisionApp · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch 

erralogo

Service CRM

ERA Beauty que. Berlin SPA-Salon

Created a management system for task control and a system to Order services. Design layout.

I created a management system to control tasks, designed an efficient ordering system, and a user-friendly layout for CRM Spa services. These systems have improved task and service tracking, streamlined processes, and enhanced customer experience.

Overall, my work in this area has been focused on improving the overall efficiency of the company and ensuring that customers have the best possible experience.

Sketch. Illustrator. Photoshop. HTML/CSS. Analytics tools. 

Traffic/mo
400
Leads/mo
350 +
Quality leads/mo
290 +
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Manufacturer CRM

Manufacturer of refrigeration systems "ATLANT"

The CRM system is a crucial tool for manufacturer of refrigeration and air conditioners. With the implementation of a CRM system, manufacturer can streamline their customer management process and improve their overall efficiency.

Additionally, a CRM system allows manufacturer to gain valuable insights into their customers’ needs and preferences, which can be used to develop better products and services.

■ Conducted user research to identify pain points in the current system and designed solutions to improve the user experience.  

■ Create new features, clickable prototypes and design layouts for business purposes

■ Worked as part of a team, presenting features to both users and stakeholders. Planned rapid implementation of decisions through iterations to the team.

Developed a catalog product and service for users that allowed them to search, select, purchase, and service refrigeration systems.

Furthermore, a CRM system can help manufacturer track and analyze customer data, allowing them to identify trends and patterns that can inform their business decisions. In short, a CRM system is an essential investment for any manufacturer looking to stay competitive in today's market.

Sketch · InvisionApp · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation
Traffic/mo
9600
Leads/mo
6380 +
Quality leads/mo
5460 +
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Franchising CRM

Urkas. Doors

Our project aims to expand the business of door manufacturers by implementing a franchising model for their stores.

Franchising is a proven business strategy that allows companies to grow rapidly while minimizing risks. With this model, the door manufacturers will be able to establish a network of stores across different cities and regions, offering their high-quality products to a wider customer base.

In order to achieve this goal, we will work closely with the door manufacturers to develop a comprehensive franchising plan that includes identifying potential franchisees, providing training and support, and creating a strong brand image for the stores. We will also conduct market research to identify the most promising locations for the stores, taking into account factors such as population density, income levels, and competition.

To ensure the success of the franchising stores, we will establish a set of standards and guidelines for franchisees to follow. This will include requirements for store design, product quality, customer service, and marketing. We will also provide ongoing support and guidance to franchisees, including regular training sessions and marketing materials.

Overall, our project of franchising stores of door manufacturers is a win-win situation for both the manufacturers and potential franchisees. It allows the manufacturers to expand their business rapidly and efficiently, while providing the franchisees with a proven business model and the opportunity to run their own successful stores.

Organization and Design Platform for the Yurkas Doors Franchising Programs with admin panel. Collaborate with Business Analytics. User Research. Create Prototype with UX User Experience and User Interface Design. Communication with Developer Team for improved features.

Sketch · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets

Traffic/mo
10220
Leads/mo
6170 +
Quality leads/mo
420 +
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SAAS CRM

ZenOne.Dental Consumers

Create and grow new SAAS Dental system for Big practice location. Catalog and new inventory space with new features for customers

Our goal is to create and develop a new SAAS Dental system that can cater to the needs of big practice locations. We aim to provide a comprehensive solution that would enhance the customer’s experience. To achieve this, we will establish a new catalog and inventory space, which would include a range of new features that customers would enjoy.

In addition to these, we are planning to introduce a new feature that would allow customers to schedule appointments online and receive reminders via email or text message. We will also establish a customer support team that would be available 24/7 to address any concerns or issues that our customers may have.

Moreover, we will conduct thorough research and analysis on the latest trends and technologies in the dental industry to ensure that our SAAS Dental system is always up-to-date and relevant. We will also collaborate with dental professionals to gain valuable insights and feedback that would help us improve our service.

Overall, we are committed to providing a top-notch SAAS Dental system that would revolutionize the way dental practices operate. We believe that our innovative approach, combined with our dedication to excellence, would make our system a game-changer in the industry.

Customer Flowchart

By creating a customer flowchart, it is important to include all possible touchpoints. In addition, it can be helpful to segment the flowchart, can provide additional insights into the customer experience.

Figma · Hotjar · User interviews · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets

SAAS CRM

ZenOne.Dental Consumers

New SAAS product with strong UX and UI, Discussing strategies with a business analyst, building a funnel. User research. Exploring user pains. Building a product service for customers with new features. Development of landing pages for marketing tasks.

Figma · Hotjar · User interviews · Other

ERP for Vendors

ZenOne. Admin panel

Building Catalog and Dental with new features for customers

Our company is pleased to offer a comprehensive CRM platform specifically designed for manufacturers. With this platform, manufacturers can streamline their customer relationship management processes, from lead generation to post-sale support. The platform includes features such as lead and opportunity management, sales forecasting, and customer analytics to help manufacturers optimize their sales processes. Additionally, the platform provides a centralized database for storing customer information and order history, allowing manufacturers to better understand their customers and provide personalized service. The platform is also customizable, allowing each manufacturer to tailor it to their specific needs and preferences.

Our goal is to help manufacturers improve their customer relationships and increase their sales through our powerful CRM platform.


Figma · Hotjar · User interviews · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch

CRM/ERP

ZenSupplies

Building Catalog, Shopping cart and Inventory with new features

The ReNew project is aimed at enhancing the user interface of a SAAS platform for the dental industry, with a strong focus on delivering an improved user experience (UX) and user interface (UI).

The main goal of the project is to offer users a more intuitive and efficient platform that would allow them to perform their tasks more effectively and with greater ease. This includes a redesign of the consumer site and the implementation of new features that would enhance the overall usability of the platform.

The project team is working tirelessly to ensure that the new interface is not only visually appealing but also highly functional and user-friendly. The revamped interface is expected to provide users with a seamless experience while using the platform, which would in turn increase user satisfaction and retention rates.

Overall, the ReNew project is a significant step towards improving the dental industry's digital infrastructure and making dental services more accessible and efficient for everyone.


Figma · Hotjar · User interviews · User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation ·  Landing Pages ·  Hi-end Retouch

CRM. Merge Catalogs, Inventory/ ERP: Order control, Return&Refund, Levels of Prices .

Zensupplies. Dental Admin

 Vendors return , catalogs and Admins control system. Re-New Dental project for Vendor and admin control system. Fixed incorrectly rules and solve users pain-points.

Figma · Hotjar · User interviews · Supports Feetback · Brainshtorm
logo_intercity

CRM Travel Agency

Travel Agency "Intercity"

Complete process and re-offers for selected services.

Developed CRM Travel Agency that provides travel services to its clients. Its offer a wide range of travel options, including flights, hotels, and vacation packages. With their expertise and attention to detail, they can help you plan the perfect trip. CRM also have a team of experienced travel agents who can assist you in finding the best deals and the most convenient travel arrangements. Whether customer are planning a romantic getaway, a family vacation, or a business trip, CRM Travel Agency can help you make it happen.

Create a Guide is a structured database of hotels. Promotions, statistics and analytics modules.

Sketch · Illustrator  · InvisionApp · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation · Google spreadsheets ·  Hi-end

Traffic/mo
700788
Leads/mo
580960 +
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logo_intercity

CRM Travel Agency

Intercity Travel Agency

– Development of a new product feature.
– Discussing strategies with a business analyst studying and testing user behavior, building a custom funnel.
– Adding new features to the project to help users plan, quick book, reserve – complete process and re-offers for selected services.
– Planned rapid implementation of decisions through iterations to the team.

Sketch · Illustrator  · InvisionApp · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design ·  Clicable Prototype ·  Data Visualisation · Google spreadsheets ·  Hi-end Retouch 

logo_prometr

CRM Realt Estate

The Realt Estate PROMETR

The Real Estate Guide with Rent Analytics

The Real Estate Guide with Rent Analytics is a comprehensive tool that provides valuable insights into the world of real estate. With its advanced rent analytics features, this guide can help you make informed decisions about your real estate investments.

In addition, it offers a wealth of information on market trends, property values, and rental rates in various locations, allowing you to stay ahead of the curve and make the most of your investment opportunities. Whether you're a seasoned real estate professional or just getting started in the field, this guide is an invaluable resource that can help you achieve your goals and succeed in the competitive world of real estate.

Create a Guide is a structured database of new buildings, business centers. News, promotions, statistics and analytics modules.


Sketch · Illustrator  · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets

Traffic/mo
1700931
Leads/mo
94800 +
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logo_boss

ERP Fin-Tech

Boss Revolution

Applicate for transfer money

The main goal is design transfer money system.Transfer money to correspondents. The presence of a full-fledged personal account, a choice of currencies and various payment methods. Product design makes it simple & cheap to stay in touch with loved ones, with high quality international calling, mobile airtime top ups & money transfers.

Development of layouts and user interaction with the interface. process simplification. User research. Thinking through UX. Communication with team quick the MVP implementation.

Sketch · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets

Resolved issues
282
Customers
9 M
logo_prometr

CRM Realt Estate

PROMETR The Real Estate

The Real Estate Guide with Rent Analytics

Create a Guide is a structured database of new buildings, business centers. News, promotions, statistics and analytics modules.

Sketch · Illustrator  · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets
erralogo

Service CRM

ERA Beauty que. Berlin SPA-Salon

Created a management system for task control and a system to Order services. Design layout.

To ensure a Positive User Experience, conducted wireframes, Design layout and Testing User research. Collaborated with Owner to discuss their business goals.

Illustrator. Photoshop. Dreamweaver (HTML/CSS)
logo_boss

ERP Fin-Tech

Boss Revolution

Applicate for transfer money

The main goal is design transfer money system.Transfer money to correspondents. The presence of a full-fledged personal account, a choice of currencies and various payment methods. Product design makes it simple & cheap to stay in touch with loved ones, with high quality international calling, mobile airtime top ups & money transfers. Development of layouts and user interaction with the interface. process simplification. User research. Thinking through UX. Communication with team quick the MVP implementation.

Sketch · Photoshop ·  User Research ·  Design Interface ·  High-End Wireframing · Mapping · Supports Feetback · Brainshtorm · User Experience Testing · Guide style · Graphic Design · Data Visualisation · Google spreadsheets

Other Great portfolio's project

■ Corporate

■ e-commerce

■ CleverHouse Showroom

■ Cinema center 

AlfaClub

■ BusinesClub

GiornoNotte

■ Manufacturer

■ Healthy Department

■ SAS

■ SAS

■ SAS